#Hype house tiktok series

With almost 20 million followers, the official Hype House TikTok features the stars experimenting with new filters, iterating on the latest trends and, of course, dancing.

#Hype house tiktok series

The Netflix series marks the end of an era for the Hype House, focusing more on the challenges that these influencers face than the antics of these young millionaires.Īll things considered, the videos that these TikTokers post aren’t that different from what any average teenager would post (except that now they post from a mansion). Plus, TikTok now directly pays creators for the traffic they drive on the platform.

His influencer friends like Vinnie Hacker (12.9 million followers), Jack Wright (8.8 million followers), Alex Warren (14.7 million followers) and others live rent-free in the $5 million mansion - all they have to do is post on the official Hype House TikTok once per month, which generates the venture revenue through ongoing branded content deals. Thomas Petrou (8 million followers) is the de facto manager, though he says he doesn’t take a cut of profits - he calls himself the dad of the house, but in addition to making sure everyone does their dishes, he makes sure that the Hype House brand can net at least $80,000 per month to stay afloat. This concept isn’t new - YouTube, Twitch and Vine stars have experimented with these collaborative, live-in projects for years. The eponymous Hype House is one of TikTok’s longest-running content houses, where social media stars live together and film videos. On “Hype House,” these ordinary-teens-turned-icons agonize over the nature of their chance celebrity status, worrying that their fame will vanish as quickly as it appeared. I feel like I’m not allowed to be depressed.”

What do you have to be depressed about?” says Alex Warren, a TikTok star with 14.7 million followers. Unlike the wealthy offspring of celebrities, this class of superstars shot to stardom virtually overnight, for seemingly arbitrary reasons, all dictated by a mysterious algorithm. Ok so i love the hype house ….We used to describe celebrities like Kim Kardashian and Paris Hilton as “famous for being famous.” But the TikTok megastars featured on the Netflix docu-soap “Hype House” are famous for being ordinary. I can’t believe i used to make jokes about benji going to the hype house and now it’s actually. Hi me and jillian made a wdw hype house :) /6u0jXZQLw8Īs with many TikTok and Instagram stars, Hype House is very popular among younger people, especially fans of members of Hype House before they joined the official collective. Hype House is also increasingly being used as term for any collaborative, theme-focused TikTok account. Still waiting on my invite to the hype house They’re just collab groups for kids from different states or ethnicities or sub groups to meet each other and help each other go viral! Most “houses” say u have to be 12-18 to joinĪs noted, Hype House can be used to refer to the actual mansion in Los Angeles or to the Hype House collaborators and their various social media accounts.

In early January 2020, Taylor Lorenz notably reported on the Hype House hype for the New York Times.Īnyway, outside the original Hype House none of the local hype houses have actual houses. These don’t actually have houses and are not affiliated with the Hype House collab. The popularity of Hype House inspired other TikTok and Instagram users to form their own Hype House-inspired groups focused around locations (“Texas Hype House”) or other defining characteristics (“Hound House,” for dogs). Their YouTube channel has nearly 200,000 followers. As of January 2020, the official Hype House TikTok account boasted well over six millions followers, their Instagram over one million. Their TikTok content often features members humorously or artfully lip-syncing and dancing to popular songs. And what do they do? Create content for social media, especially TikTok, and help promote members’ content on their own channels. Including cofounder Petrou, four of the group live in the actual house full-time. Hype House is made up of 19 members, mostly in their late teens or early twenties and very popular on TikTok, YouTube, and Instagram. Hype is slang for “excited,” “exciting,” or “excellent” more generally. House, in Hype House, refers to the physical house but also the sense of the group as a collaborative body. A post shared by Hype House on at 1:32pm PST